| Notice & Disclaimers | 5 |
Copyright
Reproduction
Disclaimers |
Report Introduction | 6 |
Topics Covered
Topics Not Covered |
Report Methodology | 7 |
Foundational Methodologies
Specific Methods Leveraged |
Chapter 1
Executive Summary | 8 |
| Major Findings |
Chapter 2
Introduction to the HDTV Ecosystem | 13 |
The 5 Primary HDTV Silicon Categories
The 10 Primary HDTV Processing Blocks
The HDTV Silicon Architecture Defined (System Block Diagram)
Architecture Confusion - Monitor Block Diagram
Architecture Confusion - “HD Ready” Block Diagram
The HDTV Silicon Suppliers - 89 Unique Companies Identified
Silicon Tuners: 35 companies (10 private)
Demodulators: 41 companies (15 private)
MPEG Processors: 26 companies (7 private)
Image Processors: 26 companies (8 private)
Interconnects: 26 companies (11 private) |
Chapter 3
The leading HDTV Silicon Architectures | 18 |
The Quest for a Single Die Architecture - No “True” Single-Chip
Introducing Today’s Primary HDTV Sub-architectures
The “3U” HDTV Sub-architecture
3U Sub-component Pricing Detail (1080i and 1080p)
3U Pricing Trends (2010-2013)
3U Market Share Movements (2010-2013)
The “4D” HDTV Sub-architecture
4D Sub-Component Pricing Detail (1080i and 1080p)
4D Pricing Trends (2010-2013)
4D Market Share Movements (2010-2013)
The “4U” HDTV Sub-architecture
4U Sub-component Pricing Detail (1080i and 1080p)
4U Pricing Trends (2010-2013)
4U Market Share Movements (2010-2013)
The “5D” HDTV Sub-architecture
5D Sub-Component Pricing Detail (1080i and 1080p)
5D Pricing Trends (2010-2013)
5D Market Share Movements (2010-2013) |
Chapter 4
Architectural Projections - Tomorrow’s Silicon | 34 |
Sub-architecture Momentum: Market Share Projections (2010-2013)
The Pricing Game: Sub-architecture BOM Comparisons (2010-2013)
The value of an HDTV: Average System Silicon BOM (2010-2013)
Total Available Market (TAM): WW Unit Volumes (2010-2013)
Total Available Market (TAM): WW Silicon Revenues (2010-2013)
Segment Sizing : Sub-architecture Silicon Revenue (2010-2013)
The Future HDTV Architecture (2010-2013)
Architectural Elasticity (Price/Quality Breakpoints, 2010-2013)
Introducing the Primary Silicon Categories
Introducing the Intra-ASIC HDTV System Block Diagram |
Chapter 5
Strategic Analysis of HDTV Silicon Tuners | 43
|
Silicon Tuner Introduction
Silicon Tuners (ASP % of Modern HDTV BOM)
Traditional Can Tuners vs Silicon Tuners
Can Tuner Solution vs Silicon Tuner Solution (2010 ASP comparison)
Average Silicon Tuner Pricing (2010-2013)
Silicon Tuner TAM (2010-2013)
Integration Strategies & Challenges
Anticipated Activity
Company Specific Analysis (35 Leading Companies / 10 private) |
Chapter 6
Strategic Analysis of HDTV Silicon Demodulators | 82
|
Demodulator Introduction
Demodulator ASPs (% of Modern HDTV BOM)
Demodulator Integration Shift: Traditional Can vs. Silicon Tuner vs. MPEG Processor
ASP Comparisons (Tradition Can vs. Silicon Tuner Integration, 2010)
Demodulator Pricing Trends (2010-2013)
Demodulator TAM (2010-2013)
Integration Strategies & Challenges
Anticipated Activity
Company Specific Analysis (41 Leading Companies / 15 private) |
Chapter 7
Strategic Analysis of HDTV MPEG Processors | 130 |
MPEG Processor Introduction
MPEG Processor (ASP % of Modern HDTV BOM)
Integration Shift: MPEG Processors vs. Image Processors
MPEG Processor vs. Image Processor (2010 ASP comparison)
Average MPEG Processor Pricing (2010-2013)
MPEG Processor TAM (2010-2013)
Integration Strategies & Challenges
Anticipated Activity
MPEG Processor Company Specific Analysis (26 Leading Companies / 7 private) |
Chapter 8
Strategic Analysis of HDTV Silicon Image Processors | 171 |
Image Processor Introduction
Image Processor (ASP % of Modern HDTV BOM)
Integration Shift: Image Processors vs. MPEG Processors
Image Processor vs. MPEG Processor (2010 ASP comparison)
Average Image Processor Pricing (2010-2013)
Image Processor TAM (2010-2013)
Integration Strategies & Challenges
Anticipated Activity
Image Processor Company Specific Analysis (26 Leading Companies / 8 private) |
Chapter 9
Strategic Analysis of HDTV Silicon Interconnects (including Wireless HD Transceivers)
| 205
|
Interconnect Introduction
Interconnect (ASP % of Modern HDTV BOM)
Integration Shift: Discreet vs MPEG Processors vs. Image Processors
MPEG Processor vs. Image Processor (2010 ASP comparison)
Average Interconnect Pricing (ADC, HDMI and Wireless HD, 2010-2013)
Interconnect TAM (2010-2013)
Integration Strategies & Challenges
Anticipated Activity
Interconnect Company Specific Analysis (26 Leading Companies / 11 private) |
New Research